SWISS MILITARY ENTERS 6000 CR E-COMMERCE SPACE IN INDIA 

~ Makes available Swiss Quality Premium Lifestyle Accessories and personalized Corporate Gifting Solutions at affordable prices ~

New Delhi, October 8th, 2012: Genuine SWISS MILITARY products will now be just a click away as the company goes online. SWISS MILITARY’s website will offer a varied range of international Swiss quality Premium Lifestyle Accessories and personalized Corporate Gifting Solutions for which Indian customers can pay in Indian Currency.

The collection on www.swissmilitaryindia.com will host an eclectic range of Premium Lifestyle Gifting solutions under various categories such as ‘Travel Gear’, ‘Writing Instruments’, ‘Travel Accessories’ encompassing Deluxe Card Tools, Travel Mugs, Multi-Utility Tools, Torches, Leather Accessories etc.toname just a few.  The brand offering with its motto ‘Swiss Quality at Affordable Prices’ lives up to its promise with products starting from Rs 290/- only.

The goal of this new green alternative is to boost the brands customer engagement and to be a platform for individuals and corporate houses across India to purchase genuine SWISSMILITARY products. To support the portal,SWISS MILITARYhas partnered with all major e-commerce portals like Flipkart.com besides various other leading portals to offer products that can meet all the gifting requirements of the customers pan India.

“Our focus is to increase our footprint in the digital space and with a surge in demand for ordering products online, we saw a potential in the e-commerce space. It is every shopper’s dream to buyhigh quality products at pocket friendly prices, especially for gifting purposes. Due to our extensive research and product development efforts over the past few years, we have carved a niche for ourselves by offering a highly diverse and qualitative product range for the price & quality conscious Indian audience” said, Mr. Anuj Sawhney, MD, SWISS MILITARY.

SWISS MILITARY has a dedicated customer services team across India which eagerly helps customers select gifts and answer any queries. The delivery team at SWISS MILITARY is trained to ensure delivery to the customer’s door step on time with qualitative packaging. Corporate clients can order personalized gifts by getting their company logo embossed / engraved / embroidered etc. on the products itself. The purchases can be done through credit/ debit cards under a highly secured payment gateway.

“Another reason to launch the brand online was for the end customer ordering even a single product to be able to get in touch with us through the portal after experiencing the product first hand. This allows us qualitative feedback and monitoring customer sentiment for our product offerings.”,said Mr. Vishal Mallik, Country Head, SWISS MILITARY.

www.swissmilitaryindia.com

About SWISS MILITARY

SWISS MILITARY is a Premium Lifestyle Accessories Brand – a name synonymous with finesse, functionality and quality coupled with surprisingly affordable prices.  The company is recognized for capturing international trends in its product spectrum with strict adherence to quality.

It is the only brand that brings Swiss quality products under a diverse product portfolio for the price conscious Indian consumer.  The products are available under six categories viz.  Travel Gear, Writing Instruments, Watches/ Alarm Clocks, Accessories, Keychains and Golfspecific accessories. All the products can be purchased online from the company websitewww.swissmilitaryindia.comor from all leading e-commerce portals and delivered pan India.